Hello! People call me Linda. I design software for humans with humans.
An education in public policy started my analytical training. A passion for art and technology sparked my career path. The conviction that monumental change begins in the incremental details drives my work — with my teammates, I've helped launch presidential campaigns and grow billion-dollar startups, build teams and redesign platforms from the ground up, learn and rethink systems from the outside in.
As a product designer, I work on mastering and modeling languages, visual and verbal, creative and coded, mental and machine. At my best, I discover patterns, make meaning, and draw the future. I make late-night breakthroughs and advocate for afternoon naps. I seek and meet creative challenges.
Encourage Intercom customers to increase data usage by allowing them to add tracking to their business websites without coding.
During the beta in 2017, 50% of active customers used the tool and it increased in-trial custom data adoption by 75%.
High-fidelity prototype for user testing, August 2017.
Unify the workflow for customers upgrading their Intercom subscription and make it easy for them to add new products.
High-fidelity final mocks and low-fidelity early prototype, July 2018.
Redesign and standardize the AppDirect platform with a design system and UI component library.
Static documentation website and redesign prototype linked below, July 2015.
Image collage below made by Ben Domanico, our wonderful design director.
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Decrease onboarding time for new Alloy customers by giving them a sandbox to test and connect to our API.
Along with other changes in the business funnel, the sandbox helped reduce onboarding time from 6 weeks to a few days.
Diagram of interaction flow, options, and questions, May 2020.
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Allow human editors to review and curate automated feeds of COVID-related news.
High-fidelity mocks and comparison of design options for editor curation flow, April 2020.
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Capture and evaluate Intercom's internal data infrastructure for our business teams.
Service blueprint that mapped out relationships and information flows between Intercom business teams, customers, and data services and tools, November 2018.
Understand how customers use data and grow their data usage in Intercom.
Diagrams illustrating existing system and workflows, June 2017.
Create and test a concept for a social activism mobile app with active campaign volunteers.
Concept sketches and interactive prototype for user research, June 2019.
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Define and standardize visual design of Alloy business materials and brand assets for better customer trust and comprehension.
Staff meeting presentation on design process, August 2020.
See presentationSee designsImprove visual and interaction design of new Intercom subscriptions for better conversion, without major engineering changes.
This iteration in 2018 drove 15% increase in new customer revenue and 5% increase in visitor-to-customer conversion.
High-fidelity mocks, May 2018. "Before" and iterations linked below.
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Understand the factors that might affect foster youth's use of technology across their interactions with the foster care system.
Stakeholder presentation on qualitative research findings, April 2021.
See presentationSee planGather initial signals on how voters understand and use their political data.
Staff presentation on initial quantitative research findings, October 2020.
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Below are past resources I've created for other designers and product people. They may not apply to all teams and projects.
My favorite design tools. I even pay for them myself!
It feels like overreach to call them inspiration, but here are some things that give me ideas, influence how I think, or just entertain me:
Updated October 2021.